Welcome to the latest edition of the Submit Express newsletter, where you can find out the latest news about our company and the ever-changing worlds of search engine optimization (SEO) and social media. Since our last edition, Submit Express has been honored to receive recognition from highly-respected sources, including being named the Top Search Optimization Firm for 2009 by Website Magazine. In addition, we were placed in the Inc. 5000 as one of the fastest-growing private companies in the U.S. for the third consecutive year and made a repeat appearance in the Deloitte Technology Fast 500 as one of the fastest-growing technology companies in North America.
We have also been extremely busy with our iClimber social media services as companies are beginning to realize the power of using sites such as Twitter and Facebook to create a connection with existing and potential customers. If you are interested in getting started with a social media campaign but don't know where to start, find out more about how we can get you up and running in the social media world by visiting http://www.iclimber.com/.
In this issue read about:
Submit Express CEO Pierre Zarokian to speak at the Affiliate Convention on December 3 in Los Angeles
Come join Submit Express CEO Pierre Zarokian this coming Thursday, December 3 as he speaks to an audience of leaders in the field of affiliate marketing at the Affiliate Convention at the Hyatt Regency Century Plaza in Los Angeles. Pierre will be appearing as part of the SEO for Affiliates panel discussion starting at 2:45 p.m. at the Constellation Ballroom II. The panel will explore the different ways search engine optimization can benefit affiliates.
The Affiliate Convention is one of the largest trade shows and conferences in the affiliate marketing industry. The event presents the latest news, trends and technologies for Web site promotion to an audience of key industry leaders. In addition, it's a place where affiliate managers from marketing companies at all levels meet to do business.
Visit the Affiliate Convention Web site to learn more about this dynamic event and to register to attend. We invite all conference attendees to come hear Pierre speak and learn more about SEO for Affiliates.
Latest Submit Express News
November 10, 2009 - Victor Edinian, an industry veteran, joins Submit Express as Vice President of Operations. Read story here.
November 3, 2009 - Submit Express Makes Deloitte's Technology Fast 500 for Second Straight Year. Read story here.
October 16, 2009 - Submit Express Promotes Search Optimization Tools for Bloggers at Blog World Expo 2009. Read story here.
September 9, 2009 - Submit Express Makes INC 5000 List for Third Year in a Row. Read story here.
Tales of a Link Pr0stitute: No Cash in Vegas Calls for Desperate Measures
It's a widely known fact that what happens in Vegas, stays in Vegas. Not quite as widely known, but still a fact is this: if you have no cash in Vegas, you stay in Vegas.
This is the position I found myself in when I attended PubCon, a conference for online marketers. I could only take out $80 a day in cash due to a mix up at the bank. Also, another mix up had depleted all of my credit without me knowing.
What was a girl to do?
"You could become a link pr0stitute," one search engine marketer volunteered at the bar. "Sell links from your website to make mad dollars."
Some online marketers buy links to their website to help them rank higher on search engines—but none will admit to doing it. It's a bad idea.
But desperate times call for desperate measures.
I take you through the steps of degenerating into a link prostitute while living it up in two luxury hotels in Vegas.
Please read the rest of the story here.
Google plans UI changes for 2010
While Google has been criticized recently for being slow to update their UI, Search Engine Land reports that there are some changes planned for 2010. Google vice president of search product and user experience Marissa Mayer outlined several changes that are being planned to the UI, including adding a permanent left-hand column for search options, allowing the user to switch between All Results, Images, News and more.
Mayer said the changes are being instituted to bring more consistency to how and where search results appear. She compared the current way they are presented to free-form jazz music.
"I don't like jazz, because you never know what's going to happen next," Mayer said, continuing on to apply the musical style to Google's search results. "I've been calling this problem 'user interface jazz.' This result looks this way, and that result looks that way [something much different], and it really does slow you down."
Google is also moving to a three-pane design similar to the one pioneered by Ask.com. This would include leaving the search options window open permanently, with the results in the middle and ads on the right.
Mayer said that from one to three percent of Google users will see the changes soon as part of a six-week series of tests, with a full site rollout pending the feedback of the selected focus group.
LinkedIn and Twitter join forces
LinkedIn has announced a new partnership with Twitter that allows users of both social networking services to interchangeably update their statuses from either service.
"The idea is simple," said Co-Founder of LinkedIn Allen Blue. "When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool."
While LinkedIn is designed to help users build their professional identity on the Web, updating a status has also proved valuable to users. According to Blue, status has helped LinkedIn users find new assignments and jobs as well as launch companies. Integrating its services with Twitter allows LinkedIn to broaden its audience and in turn provide a better service to its users.
However, as Ian Paul of PC World points out, don't forget that these two services are very different from each other. In a recent article titled Do's and Don'ts for users, Paul writes, "If you integrate your Twitter and LinkedIn accounts, be prepared to make smart choices about what you share across these services, because what's perfectly acceptable on one network, may not work on the other."
LinkedIn users who still wish to join accounts with Twitter can check the Twitter box under their Network Updates box on the homepage and follow a few simple steps. Twitter users can choose to either send all tweets or select tweets from Twitter back to LinkedIn as a status update.
The new features are scheduled to roll out gradually over the next couple of days.
New search engine Factery Labs takes a "just the facts" approach to content
A new search engine has emerged as a challenger to Google's throne, but this one is taking a radically different approach to Internet searches. ReadWriteWeb reports that a new API service called Factery Labs is launching today, and as its name indicates, what it cares most about is "just the facts."
Factery Labs uses advanced technology to create reading summaries of new stories instead of merely delivering lists of links to stories involving selected keywords. The goal is to avoid duplication and cut out all of the unnecessary bits in order to give readers one place to go to get all of the relevant information they need on a newsmaker or current story.
Factery Labs was co-founded by Paul Pederson, who has an extensive background in search engines through stints at Inktomi, Google, and Powerset. Pederson says that even though its mobile applications are not ready to be launched, the company sees major growth potential in the mobile search market.
"Our analysis shows that mobile devices are a prime target for this technology because the latency produces a lot of resistance in the browse experience," said Pedersen.
Is your site anywhere to be found in the search engines? Do you need to be in the top 10 of search engines, but don't know how? Are you tired of trying everything you possibly can and still are nowhere to be found?
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