Below are answers to some of our most frequently asked questions.
- What is search engine optimization?
- What is Black Hat and White Hat SEO?
- Do I still need META Tags on my page?
- How can I get my page placed in the top 10 of the search engines?
- Do I need to submit my site to search engines to get listed?
- How long will it take for my site to be listed in the search engines?
- Could you please send me more info for opt-in email advertising?
- Do you offer guarantees with your SEO services?
- Do you offer any link building services?
- I used your free submission, but I cannot find my site in the search engines. What is the problem?
- I am new to Search Engine Marketing. How can I learn more about Search Engine Optimization and Cost-Per-Click Advertising?
1). What is search engine optimization?
SEO is the process in which your website undergoes redevelopment to more effectively communicate your keywords to search engines. Optimizing your website enables it to rank higher on major search engines. Search engines rank websites based on two major factors: unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to your website. Other important factors that determine your ranking with search engines are the architecture of the site, the visibility of your content, its underlying code and how natural your site appears to the engines.
2). What is Black Hat and White Hat SEO?
Black Hat SEO refers to SEO technique that are against the Google guidelines. They include spammy page content with repetitive keywords to link building techniques that are spammy such as placing links in public blog comments and forums.
White Hat SEO refers to techniques that comply with the Google guidelines. Keep in mind that Google is against any kind of link building techniques and they want you to acquire links naturally. Hence if you do anything other than onsite SEO, then you are probably not complying with Google guidelines. Therefore, most SEO can be considered Gray Hat, which is somewhere in between Black Hat and White Hat! The trick is to not build the types of links that appear to be artificial. The safest way to build links these days are guest article writing.
3). Do I still need META Tags on my page?
The keyword and description meta tags are recommended. However, Google stopped indexing keywords meta tags and instead it picks up your keywords from your page content.
Most website editors these days allow you to insert meta tags. However, you can also use our Free Meta Tags Generator and copy/paste the code to your HTML source code.
If you have built your site using an online website builder such as WordPress, Squarespace, Wix, Shopify or Weebly, you do not need the META Tags generator. Most online website builders will allow you to insert META Tags. Please consult their help section or tech support for details.
4). How can I get my page placed in the top 10 of the search engines?
There are two major ranking factors: 1) Your site content and having keywords in your site content and 2) Link Popularity, meaning the more links there are towards your site from other sites the better you would do.
There are many other factors and details how search engines rank pages, which cannot be explained in a few lines. You may want to visit our SEO forums and blog for some further reading.
You may also want to hire a professional SEO company like us to optimize your website.
5). Do I need to submit my site to search engines to get listed?
These days you only need your site to the search engines if it is brand new and not listed anywhere. If you site has at least one link from another site that is listed in Google, it will eventually be discovered.
6). How long will it take for my site to be listed in the search engines?
It typically takes Google 1 day to 1 month to index most websites. Google can detect the frequency on which your site is updated and would send its spider to index your website on a regular basis based on how often they think you update your website, but if you don't update often, then usually you would get indexed once a month.
7). Could you please send me more info for opt-in email advertising?
You can see details and rates at: https://www.submitexpress.com/opt-in-emails.html
If you have more questions or are interested in a particular category not found above, please contact us.
8). Do you offer guarantees with your SEO services?
Yes we offer guarantees, but the guarantees are on a case-by-case basis. Please contact us so we can review your website and offer you a proposal.
9). Do you offer any link building service?
Yes we offer link building services. Over the years we have built relations with many bloggers and publishers that accept guest articles, so this is the main way we do link building. If you are interested to see a sample of types of links we can get you, please contact us.
10). I used your free submission, but I cannot find my site in the search engines. What is the problem?
You need to give it some time for your website to be discovered. Most likely our site is actually listed and you just can't find it. Try searching it by its domain name.
11). I am new to Search Engine Marketing. How can I learn more about Search Engine Optimization and Cost-Per-Click Advertising?
Please visit our SEARCH ENGINE FORUMS where you can learn more about Search Engine Optimization, Cost-per-click Search Engine Advertising and get all your related questions answered.