What is GEO (Generative Engine Optimization) and How Do You Do It?

The search landscape has fundamentally changed. While millions still type queries into Google, an increasing number are turning to ChatGPT, Claude, Perplexity, and other AI-powered search engines to find answers. These generative AI engines don’t just index web pages—they synthesize information from across the internet to provide direct, conversational responses. This shift has created a […]