YELP FAKE REVIEWS UNDER INVESTIGATION

To one small business owner, the message was clear: contract reviewers or face irrelevance. Many small businesses find themselves in this precarious position, where reviews are a necessary evil to doing business. Too many reviews, and you risk a bad reputation. Too few, and Web surfers may not think much of your business at all. […]

NEGATIVE YELP REVIEWERS BEWARE, YOU COULD GET SUED

You ate at a fancy restaurant but were not satisfied with the service. So you decided to write a negative customer review on Yelp, and fib just a little to make the review seem more believable. Harmless, right? Wrong! You could get sued for parts of the review. And this is exactly what happened to […]

YELP MEDIATION, SMARTER WAYS TO LASSO IN YELP REVIEWS

As a business owner, you’ve probably had countless discussions with peers about the impact of Yelp reviews, which can be incredibly constructive and boosterish, or detrimental to the point of nearly sinking you. One particularly bad spate, and then it’s rough-water sailing for a good while. But you don’t have to just hang on for […]