YELP FAKE REVIEWS UNDER INVESTIGATION

To one small business owner, the message was clear: contract reviewers or face irrelevance. Many small businesses find themselves in this precarious position, where reviews are a necessary evil to doing business. Too many reviews, and you risk a bad reputation. Too few, and Web surfers may not think much of your business at all. […]

VIRGINIA COURT TO YELP: SURRENDER ANONYMOUS USER DATA OR ELSE

Anonymity has been the hot topic of the day since Edward Snowden revealed that the NSA has been collecting user meta data created by the digital footprint we all leave behind. A new court ruling out of the Virginia Court of Appeals has dealt a blow to privacy advocates hoping to hide behind free speech […]

BING ARTICLE BY OUR CEO PIERRE ZAROKIAN PUBLISHED IN SEARCHENGINEWATCH.COM

Our President and CEO Pierre Zarokian recently wrote an article about a possible change in Bing’s policy to remove court-ordered defamatory content from websites. Published by SearchEngineWatch.com on August 23, the article, Bing No Longer Complying with Court-Ordered Defamatory Content Removals?,reveals that several leading internet reputation attorneys claim Bing has changed its policy under the […]

LOCAL BUSINESS OWNERS ACCUSE YELP OF FOUL PLAY

Yelp has been accused over the years of everything from aggressive advertising to extortion by business owners across America. The website boasts 108 million monthly visitors and a total of 42 million reviews posted to date. Yelp, Inc. held a panel at the Pantages Theatre in North Hollywood this past Tuesday as part of a […]

Interview with our CEO Pierre Zarokian in Forbes

Forbes has published an interview with our CEO pierre Zarokian titled “How Reputation Management Drives Small Business.” Pierre discusses online reputation management and review websites such as Yelp and Ripoff Report. He answers questions such as: What can you do about negative reviews on consumer feedback sites such as Yelp ? How can a small business recover […]

RIPOFF REPORT VERIFIED MAY GIVE BUSINESSES AN EDGE

Article by Pierre Zarokian Ripoff report is starting a new program in May called Ripoff Report Verified to give businesses the chance to resolve disputes in 14 days before negative reviews are posted for a hefty $90 per month. This may have a positive effect on their Google and Bing rankings. Owner Ed Magedson thinks […]

REVENGE PORN IN CALIFORNIA MAY BE SLOWED DOWN DUE TO NEW CALIFORNIA BILL

Article by Pierre Zarokian If you’ve previously lived with topless or sexually suggestive images of you placed on the web due to an ex boyfriend, you understand exactly how shameful and out of hand the entire problem may feel. Publishing photos of previous companions on the net anywhere from sexually suggestive to explicit is regarded […]

HOW WILL TUMBLR BE AFFECTED BY THE PROJECTED YAHOO BUYOUT?

Article by Pierre Zarokian If you haven’t heard, it’s rumored that Yahoo is going to buy out Tumblr. The growing site is a huge attraction to young people, something that Yahoo wants a piece of. However many critics of this deal fear that this is going to be the end of Tumblr. Tumblr’s success can […]

TOP SOCIAL MEDIA TOOLS

Article by Pierre Zarokian The rise of social media has paved the way for a growing number of social media tools. There are hundreds of tools out there. I have prepared this article to review some of the more popular tools as well as some of the tools that I am most familiar with and […]

MATT CUTTS UNVEILS THE TOP FIVE SEO MISTAKES

Article by Pierre Zarokian In a video published April 29, Google’s Matt Cutts addresses the main five SEO mistakes made by webmasters. Here are the top five mistakes and how to fix them. 1. Creating a site that is not crawlable or not having a site at all. According to Cutts, there are many businesses […]