GOOGLE SEO FACTORS TO BE USED IN 2013

Article by Pierre Zarokian 2013 is already here, and things are changing fast in the SEO industry. But then again, that’s how it’s always been in this industry. Creating a search-engine friendly website that also resonates with your customers involves countless factors, many of which are constantly evolving in light of regular changes in Google’s […]

KEEPING TRACK OF PENGUIN UPDATES

Did you feel that rumble? Was it another Penguin update? It’s hard to keep track of every time Google makes an adjustment to its Penguin algorithm, or webspam filter. But as far as we know Google usually announces Penguin updates, which means if they haven’t announced it yet, it probably didn’t happen. Search Engine Land […]

GOOGLE STOCK SURPASSES $800

Google’s stock surpassed $800 on February 19, breaking the record as the first technology company to reach and top that amount, the Los Angeles Times reported. According to the article, analysts say the impressive milestone was possible through the leadership of Larry Page, Google’s co-founder who took back his position about two years ago. Over […]

GOOGLE ADDS NEW FEATURE TO ADWORDS SEARCH FUNNELS

Google has added a new feature to its AdWords Search Funnels, a set of reports designed to help users make better decisions about their AdWords keywords, ad groups, and campaigns. By using the new Search Funnels columns, users can now more easily integrate the important data into their everyday optimizations, including their campaign, add group, […]

MAJORITY OF WEBMASTER TOOLS MESSAGES RESPOND TO BLACK HAT TECHNIQUES

In a YouTube video published earlier this month, Google’s Matt Cutts addresses valuable questions regarding the types of messages Google sends out via Webmaster Tools. A user in Tokyo, Japan asked: How many types of messages do you (Webmaster Tools) send now? And, how do you decide what message you send? According to Cutts, Google […]

GOOGLE RELEASES 23RD PANDA UPDATE

On December 21, Google announced another Panda data refresh, affecting nearly 1.3 percent of English queries. The tech giant unveiled the update via Twitter, confirming a change in the algorithm that many in the industry had already noticed. The Panda algorithm is designed to assess website quality, which means low-quality sites get punished with low […]

GOT NEGATIVE REVIEWS ON YELP?

Getting a negative review on Yelp is not the end of the world. With a solid game plan in place, you’ll be ready for whatever curveballs the social Web throws your way — negative Yelp reviews included! Negative Review Removal Sometimes it is possible to have a negative Yelp review removed, but it takes great […]

NEGATIVE YELP REVIEWERS BEWARE, YOU COULD GET SUED

You ate at a fancy restaurant but were not satisfied with the service. So you decided to write a negative customer review on Yelp, and fib just a little to make the review seem more believable. Harmless, right? Wrong! You could get sued for parts of the review. And this is exactly what happened to […]

BING RELEASES WEBMASTER GUIDELINES AND WEBINARS

Bing has released its Webmaster Guidelines, the company’s first set of rules covering topics such as technical SEO, social media, content, links, and things to avoid. Webmasters can find the official guidelines in the Help section of Bing Webmaster, under the Content Guidelines section. However, Bing admits the guidelines are broad. “They are not exhaustive […]

YELP MEDIATION, SMARTER WAYS TO LASSO IN YELP REVIEWS

As a business owner, you’ve probably had countless discussions with peers about the impact of Yelp reviews, which can be incredibly constructive and boosterish, or detrimental to the point of nearly sinking you. One particularly bad spate, and then it’s rough-water sailing for a good while. But you don’t have to just hang on for […]