BING ANNOUNCES MALWARE RE-EVALUATION AND GEO-TARGETING TOOLS

Article by Pierre Zarokian Bing has unveiled two new features in Bing Webmaster Tools: Malware Re-Evaluation and Geo-Targeting. The new Malware tool makes it possible for users to detect and monitor malware, while the Geo-Targeting feature helps users provide Bing with information about their target audience. Malware Re-Evaluation If you’re concerned about hackers or malware, […]

WAITING FOR THE NEXT, BIG PENGUIN UPDATE

Article by Pierre Zarokian During the SMX West panel in March, Matt Cutts announced that a major Penguin update will hit the web sometime in 2013. Penguin was designed to dock rankings for sites that violate Google’s quality guidelines or practice black hat SEO techniques; its also designed to reward sites with high quality content. […]

LINKING TWO SITES IS NOT A VIOLATION OF GOOGLE’S GUIDELINES

Article by Pierre Zarokian In a video published April 24, Matt Cutts addresses the question: Does linking two sites together violate Google’s guidelines? The answer to this question is no. According to Cutts, linking two sites together that are related does not violate Google’s quality guidelines. However, Cutts goes on to vaguely explain how many […]

SUBMIT EXPRESS RECENT PRESS COVERAGE

Submit Express has been popping up in current press coverage — have you been paying attention? Online writers like Lana Bandoim, Frank Bergman, Bill Richards, and Andrew Moran have all mentioned Submit Express in their recent writings about the search engine optimization and Internet marketing industries. You can catch up on what they wrote by […]

GOOGLE SEO FACTORS TO BE USED IN 2013

Article by Pierre Zarokian 2013 is already here, and things are changing fast in the SEO industry. But then again, that’s how it’s always been in this industry. Creating a search-engine friendly website that also resonates with your customers involves countless factors, many of which are constantly evolving in light of regular changes in Google’s […]

KEEPING TRACK OF PENGUIN UPDATES

Did you feel that rumble? Was it another Penguin update? It’s hard to keep track of every time Google makes an adjustment to its Penguin algorithm, or webspam filter. But as far as we know Google usually announces Penguin updates, which means if they haven’t announced it yet, it probably didn’t happen. Search Engine Land […]

GOOGLE STOCK SURPASSES $800

Google’s stock surpassed $800 on February 19, breaking the record as the first technology company to reach and top that amount, the Los Angeles Times reported. According to the article, analysts say the impressive milestone was possible through the leadership of Larry Page, Google’s co-founder who took back his position about two years ago. Over […]

GOOGLE ADDS NEW FEATURE TO ADWORDS SEARCH FUNNELS

Google has added a new feature to its AdWords Search Funnels, a set of reports designed to help users make better decisions about their AdWords keywords, ad groups, and campaigns. By using the new Search Funnels columns, users can now more easily integrate the important data into their everyday optimizations, including their campaign, add group, […]

MAJORITY OF WEBMASTER TOOLS MESSAGES RESPOND TO BLACK HAT TECHNIQUES

In a YouTube video published earlier this month, Google’s Matt Cutts addresses valuable questions regarding the types of messages Google sends out via Webmaster Tools. A user in Tokyo, Japan asked: How many types of messages do you (Webmaster Tools) send now? And, how do you decide what message you send? According to Cutts, Google […]

GOOGLE RELEASES 23RD PANDA UPDATE

On December 21, Google announced another Panda data refresh, affecting nearly 1.3 percent of English queries. The tech giant unveiled the update via Twitter, confirming a change in the algorithm that many in the industry had already noticed. The Panda algorithm is designed to assess website quality, which means low-quality sites get punished with low […]